《Don’t Make Me Think!》的九条读书笔记

上次读这本书是七年前,那时读的是中译本,再加上经验不多,所以对作者的一些话没有太多的感触。时隔七年,再次通读此书,并且读的原著,感触颇深,先不说内容,单说作者的文笔那是异常流畅,几乎每一个句子都浅显易懂。

其实这本书里的例子现在看来都是很过时的了,作者提到的很多思想在现在看来似乎是本应如此,许多网站也都是这么做的,但要知道七年前的互联网和现在可不一样,那时“用户体验”这个词在中国互联网界还是个很新鲜的词汇。

其实用户体验是很虚无缥缈的东西,不是说看了几本书,做了几个项目就能做的很好。要做好它需要的是一种感觉,还有长期的各种知识和经验的积累,不过多做多思考肯定是有好处的。

下面是从书中摘抄的几句话:

  1. And while these conventions may change, there is one constant that never changes: human nature.
    人性永不变。

  2. I should be able to “get it”—what it is and how to use it—without expending any effort thinking about it.
    我应该不用思考就能知道它是什么该怎么用。

  3. If you can’t make a page self-evident, you at least need to make it self-explanatory.
    如果你不能让一个页面不言而喻,你至少需要让它不言自明。

  4. When we’re creating sites, we act as though people are going to pore over each page, reading our finely crafted text, figuring out how we’ve organized things, and weighing their options before deciding which link to click. What they actually do most of the time (if we’re lucky) is glance at each new page, scan some of the text, and click on the first link that catches their interest or vaguely resembles the thing they’re looking for. There are usually large parts of the page that they don’t even look at.
    概括来说就是我们做一个网页,认为用户会自己研读每一个字每一幅图,而实际上大多数时间用户只是快速扫视页面,然后点击他们看到的第一个感兴趣的链接,而不看大部分内容。

  5. Conventions are your friends: (1) Break up pages into clearly defined areas. (2) Make it obvious what’s clickable. (3) Keep the noise down to a dull roar.
    惯例:(1)把页面不同区域划分清晰,以便用户忽略或者深入。(2)要让页面中可点击的和不可点击的明确区分。(3)去掉页面中的干扰因素,突出重点。

  6. Omit needless words. Vigorous writing is concise. A sentence should contain no unnecessary words, a paragraph no unnecessary sentences.
    概括来说就是文案要言简意赅。

  7. Every page needs a name. The name needs to be in the right place, prominent and match what I clicked.
    每个页面都需要一个名称,该名称必须放在正确的位置,必须突出,必须和点进来的链接匹配。就是说要让用户知道他目前所处的位置。

  8. (1) What site is this? (Site ID) (2) What page am I on? (Page name) (3) What are the major sections of this site? (Sections) (4) What are my options at this level? (Local navigation) (5) Where am I in the scheme of things? (“You are here” indicators) (6) How can I search?
    产品六问:(1)这是哪个网站?(2)我在哪个页面?(3)这个网站是干什么的?(4)我有哪些选择?(5)我在一系列操作中所处的位置?(6)如何搜索?